The industrialization process has brought us economic development and brought pollution. With the continuous increase of pollution incidents and the exposure of the media in these years, the awareness of environmental protection consumption of Chinese consumers will be more stimulated, and the problem of healthy water use for families has been solved. Become a concept of home routine, and further increase the awareness and acceptance of water purifiers.

         Water purifiers have been developed in China for more than ten years, triggering a new revolution in domestic drinking water, and the huge domestic market demand has brought more opportunities and conveniences to the development of the water purifier industry, especially in 2015 and 2016. In the year, the water purifier industry developed rapidly. Data show that in 2016, China's water purifier sales were 20.3 billion yuan, of which online sales were 16.3 billion yuan, an increase of 37.9%; offline sales was 4.05 billion yuan, an increase of 51.7%.

At present, the penetration rate of water purifiers in China is far less than that of developed countries in Europe and America. According to survey data, the penetration rate of water purifiers in Europe, the United States and South Korea has reached more than 90%, while in China it is only 5%. With the popularization and improvement of health awareness, the pursuit of healthy drinking water has become a trend. In the next five years, the market demand will reach more than 15 million units. The potential of China's water purifier market is huge. Prospective Industry Research Institute released "Home Water Purifier Industry Market Prospects and Investment Planning Analysis Report." It is estimated that China's water purification market will reach 27.1 billion yuan in 2017, of which online will reach 21.3 billion yuan, and offline will reach 5.8 billion. yuan.

       It is worth noting that despite the explosive growth of the water purification industry in recent years, the number of brands has entered a blowout period. According to incomplete statistics, the number of domestic water purifier brands has exceeded 5,000, making the industry chaotic. Because the industry threshold is generally not high, it has attracted a large number of investors to follow suit. The growing temperament of the industry has led to a mixed quality of water purification products. This is also one of the main bottlenecks affecting the rapid development of China's water purifier market. (Reprinted from Prospective Industry Research Institute)

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